Job Description

Who we are

Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web-based platforms. Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans' health, and other important services. With a customer base exceeding 1.5 million, we are currently available in eleven states, with ambitious plans to extend our presence to more states in the near future.

In line with our commitment to revolutionizing the lottery landscape, we prioritize fostering career development. At Lotto.com, we offer hybrid opportunities for some of our roles, providing a flexible work environment. We aim to create a space where you can truly grow, both personally and professionally, contributing to a dynamic and forward-thinking workplace. In addition, we offer competitive compensation packages to recognize and reward your skills and contributions.

This position is a hybrid position, and just 3 days in the office are required.

What's the role?

Reporting to the Director of Marketing, you will be responsible for the strategy, planning, implementation, and optimization of our digital marketing campaigns. You are able to quickly assess, understand, and manage initiatives that will contribute to the goals and success of digital campaigns. The ideal candidate is data-driven and self-motivated, and ready for any challenge thrown their way.

What you’ll do

• Manage a cross-functional team to traffic direct sales and programmatic digital advertising campaigns
• Spearhead new advertising campaigns through connected TV and YouTube Ads
• Manage and analyze programmatic campaign effectiveness across content types, adjusting campaigns as needed to maintain profit margins
• Plan, create, implement and monitor campaigns on search and display platforms through search engines and social media platforms
• Analyze the effectiveness of our digital campaigns and optimize accordingly to help our brand achieve the best possible cost per action, click-through rate, and CPC metrics
• Research our competitors to ensure our offerings/ads are competitive within the marketplace
• Examine ongoing results to identify campaign trends and deliver actionable insights and recommendations for improvements
• Maintain and monitor keyword performance, account daily and monthly budget caps, impressions, quality score, and other key performance metrics
• Oversee, manage, and generate weekly and monthly reporting for all major metrics
• Collaborate effectively with multiple teams across different departments to ensure the best user experience

Measures of success

• Manage the performance marketing team within the marketing department, ensuring the effectiveness and happiness of employees
• Meet all acquisition KPI’s for FTD, TTV, CTR, and others
• Deliver new advertising strategies across different channels such as YouTube and connected TV

Lotto.com does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status. If you feel that you are qualified for this position, we encourage you to submit an application.

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