Job Description

Marketing Events Manager

Location: Dallas, TX (Hybrid – 4 days in-office, 1 day remote)

ABOUT WEATHERMATIC

Weathermatic is leading the green industry through innovative irrigation technology and a mission-driven focus on water conservation. From SmartLink automation to industry partnerships and turf product distribution, we’re scaling rapidly across our three divisions: LMC (SmartLink), National (Enterprise Accounts), and Distribution .

We believe events are more than just touchpoints—they’re demand drivers. Our webinars, trade shows, executive dinners, field days, and signature conferences are designed to generate leads, deepen relationships, and position Weathermatic as the authority in water management.

ABOUT THE ROLE

We’re seeking a highly organized, detail-oriented, and creative Marketing Events Manager to coordinate and execute events that make a lasting impression—and generate results. From concept to post-event analysis, you’ll manage the logistics, communications, and on-the-ground execution for both in-person and virtual events across all three business divisions.

You’ll work closely with the VP of Marketing and collaborate with Marketing Campaign Managers to ensure every event is part of a broader demand generation strategy.

WHAT YOU’LL DO

Event Planning & Logistics

• Coordinate and execute webinars, trade shows, signature events, executive dinners, training events, partner summits, and field demonstrations
• Oversee end-to-end logistics : venue booking, travel coordination, vendor management, onsite setup, registration, attendee follow-up
• Develop event timelines and project plans , ensuring all elements are delivered on time and within budget
• Travel up to 30% domestically to support onsite event execution, particularly for trade shows, field events, and regional activations
• Work with internal teams to ensure brand consistency, signage, booth assets, and presentation materials are polished and on point

Creative Event Strategy & Demand Generation Support

• Bring creativity and energy to the design of event experiences that are memorable and conversion-focused
• Partner with Marketing Campaign Managers to align events with demand generation campaigns, nurture sequences, and follow-up workflows
• Contribute to the development of event promotion copy for email invites, landing pages, and social content
• Ensure events are tailored to target audiences across our LMC, National, and Distribution divisions , each with unique customer profiles

Event Promotion, Follow-Up & Analytics

• Coordinate with the broader marketing team to drive event attendance through email, social, and partner promotion
• Manage registration tracking, pre- and post-event communications , and follow-up efforts in coordination with sales and customer success
• Analyze event performance, including attendance, engagement, lead quality, and post-event conversion
• Support quarterly reporting on event ROI and pipeline influence

WHAT WE’RE LOOKING FOR

• 4–5+ years of event coordination or event marketing experience , preferably in B2B environments
• Experience managing both in-person and virtual events (Zoom, Teams, or similar platforms)
• Willingness and ability to travel up to 30% domestically
• Strong project management and organizational skills—able to juggle multiple events across divisions and timelines
• Creative mindset with the ability to design engaging, audience-specific event experiences
• Excellent written and verbal communication skills, especially when collaborating across departments
• Familiarity with HubSpot, CRM platforms, and marketing automation tools is a plus
• Experience in landscaping, construction, green tech, or B2B field service industries is preferred but not required
• A self-starter who’s resourceful, collaborative, and thrives under pressure

SUCCESS METRICS

• On-time and on-budget execution of events
• Event attendance and engagement rates across all divisions
• Quality and conversion of leads sourced through events
• Post-event follow-up performance and sales alignment
• Internal stakeholder satisfaction and cross-functional coordination

WHY YOU’LL LOVE IT HERE

• Join a company where events are central to growth , not just a line item
• Collaborate with a creative and performance-driven marketing team
• Competitive salary, 401k match , and growth opportunities
• Help shape the future of the green industry —while supporting a mission to bring clean water access to communities in need

Sound like your kind of challenge? Let’s build unforgettable experiences—together.

Apply now.

Department: Marketing

Reports to: VP of Marketing

Job Tags

Similar Jobs