Director of Marketing
Houston, TX
Our client, a non-profit arts organization in Houston, has an opportunity available for a Director of Marketing. This role leads the development and execution of integrated campaigns for subscription and single ticket sales, manages key media relationships, and oversees the creation of compelling and consistent patron communications. This position is highly collaborative and plays a central role in aligning marketing strategies with organizational goals. This Director oversees a high-performing team, ensuring clear direction, ongoing professional development, and a positive, results-oriented culture.
Responsibilities:
• Lead the strategy, development, and execution of comprehensive marketing campaigns, including campaign timelines, paid media, promotions, and collateral.
• Oversee media planning and buying across traditional and digital platforms, including print, TV, radio, outdoor, and emerging channels.
• Partner with the Senior Brand Strategy Manager to guide the creation and execution of all creative assets, ensuring campaigns are aligned with brand guidelines and deliver compelling messaging.
• Serve as the primary contact for advertising/media inquiries from external vendors and sales representatives.
• Manage all direct mail and email campaigns, including segmentation, targeting strategies, compliance with mailing standards, and post-campaign analysis.
• In collaboration with the Press & Communications Manager, oversee patron messaging across print and digital channels to ensure consistency, clarity, and brand voice.
• Develop innovative grassroots marketing efforts that drive word-of-mouth, community engagement, and brand awareness.
• Identify and cultivate strategic partnerships with media outlets, hospitality partners, community organizations, and peer institutions.
• Monitor marketing budgets and expenses for individual productions and institutional campaigns, ensuring financial efficiency and ROI.
• Collaborate cross-departmentally to support audience development, education initiatives, and fundraising campaigns through coordinated promotions and messaging.
• Use data and insights from Tessitura and other platforms to track performance and inform decision-making.
Requirements:
• Bachelor’s degree in marketing, communications, arts administration, or a related field.
• Proven experience leading marketing strategy and campaign execution in a fast-paced, collaborative environment.
• Excellent leadership and interpersonal skills with a demonstrated ability to build, mentor, and inspire teams.
• Strong project management skills and the ability to prioritize and balance multiple initiatives at once.
• Proficiency in data-driven decision making; experience with Tessitura or similar CRM systems is a plus.
• Excellent written and verbal communication skills, with an eye for storytelling and brand voice.
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