Job Description

Director of Marketing

The Opportunity:  The Director of Marketing is responsible for overseeing the planning, development, and execution of an organization’s marketing strategy. This role is integral in driving brand awareness, customer engagement, and revenue growth through strategic marketing campaigns across multiple channels. The Director of Marketing will manage a team, work with outside resources, work cross-functionally with other departments, and ensure alignment of marketing efforts with overall business objectives.

What You’ll Do:

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy that aligns with company goals, OKRs and drives brand recognition, customer acquisition, and revenue growth.
• Lead market research initiatives to identify emerging trends, customer needs, and competitive landscape.

 Team Management:

• Lead and mentor a team of marketing professionals, fostering an innovative and results-oriented culture.
• Provide direction, coaching, and professional development to direct reports, ensuring the team is well-equipped to achieve marketing objectives.
• Provide and lead outside resources to ensure continuity in brand and message.

 Campaign Management:

• Oversee the creation and execution of integrated marketing campaigns across digital, print, social, email, and traditional media.
• Measure the performance of campaigns, using analytics to optimize and refine strategies for improved ROI.

 Brand Strategy:

• Strengthen and maintain the company’s brand identity and messaging across all marketing channels.
• Ensure consistency in brand voice, style, and design across all customer touchpoints.

 Budget & Resource Allocation:

• Manage the marketing budget, allocating resources effectively to maximize the impact of campaigns.
• Monitor and report on marketing spending to ensure the team stays within budget while meeting objectives.

Cross-functional Collaboration:

• Partner with sales, product, and customer service teams to ensure marketing initiatives support business objectives and drive customer satisfaction.
• Collaborate with external agencies and vendors when necessary to execute campaigns.

Digital Marketing & Innovation:

• Leverage digital channels (social media, SEO, SEM, email marketing, etc.) to enhance customer engagement and drive lead generation.
• Stay up-to-date on the latest marketing technologies and trends to incorporate innovative strategies.

Analytics & Reporting:

• Track and report on key performance indicators (KPIs), providing actionable insights to senior leadership on marketing performance.
• Use data to identify opportunities for improvement and drive continuous growth.

 Public Relations & Media Outreach:

• Manage relationships with the media, including press releases, interviews, and other external communications.
• Elevate the company’s public image through strategic PR efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in marketing, with at least 3 years in a leadership role.
• 3+ years of marketing automation tools and CRM systems.
• Strong knowledge of digital marketing channels, strategies, and analytics tools.
• Proven ability to develop and execute successful marketing strategies and campaigns. Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically while managing day-to-day tactical execution.
• Experience with budget management and resource allocation.
• Analytical mindset with the ability to use data to drive decision-making.

Preferred Skills:

• Experience in B2B business practices with an emphasis on ecommerce.
• Proficiency with marketing software (Google Analytics, HubSpot, Adobe Creative Suite, etc.).
• Strong understanding of SEO/SEM, content marketing, and social media platforms.

The successful candidate will enjoy a rewarding, challenging, and principled work environment. 

Diversity, Equity, Inclusion and Belonging:

Guided by our core values, Rio Grande is committed to treating all people with dignity and respect. We are an equal-opportunity employer with a zero-tolerance policy for harassment or discrimination of any kind. As an advocate for equity and equality, we hire, train, and promote qualified people of all backgrounds. We consider employment candidates without regard to race, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other underrepresented class. We value our associates and have won the yearly Healthiest Places to Work and Family Friendly Business awards on multiple occasions.

The Reward:

 Rio Grande provides a generous benefit package for full-time (30+ hours a week) associates that includes:

• Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine
• 401(k) matching program
• Paid time-off benefits, plus an additional seven paid holidays
• Paid life insurance and optional additional life insurance
• Long-term and short-term disability
• Flexible spending account
• Pet insurance
• Tuition reimbursement
• On-site gym and company wellness program
• Bereavement leave
• Employee discounts at Rio Grande
• Local and national discounts on various travel and entertainment
• Competitive compensation, including an opportunity to share in the profits

Our associates strive for joint accountability. We work together for the success of our stakeholders, and we provide a thoughtful, fun, and creative environment to support them. We encourage professional and personal development through a variety of training opportunities and a focus on promoting from within.

The Company:

Established in 1944, Rio Grande, a Berkshire-Hathaway manufacturer/distributor, has thousands of valued customers around the world. We are a principle-based company with a highly evolved team-based environment. We can show you how a profoundly effective organization lives these values every day. You can find our guiding principles, The 3 R’s, Respect, Responsibility and Results, on our website as well as information about our community support and how we protect the environment.

Within our 186,000 sq. ft., solar-powered facility, with covered parking, Rio Grande has sales, marketing, supply chain, IT and administrative offices, a climate-controlled distribution center with more than 40,000 items, and a comprehensive, well-equipped manufacturing operation. Manufactured products include jewelry-making equipment (from basic tools to highly sophisticated induction casting machines) and jewelry components—both die-struck and cast. Capabilities include CAD/CAM, casting, stamp and form, metal finishing, CNC machining, manual milling, tool & die and electronics/mechanical assembly.

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