Job Description

Director of Marketing

Job Summary

Develops and coordinates all marketing, sales, and promotional efforts on behalf of the company and its

services. Coordinates marketing activities to assure growth, service development, internal communications,

quality control, profitability, and operating cost efficiency.

Knowledge and Critical Skills/Expertise

• Must be highly creative, analytical and detail-oriented.

Position Requirements (Education, Experience, Licensure/Certifications)

• 10+ years' experience in a marketing leadership role preferably within a diagnostic

laboratory/healthcare setting.

• Bachelor Degree in Business/Marketing, or related field; Master Degree a plus

• Experienced in supporting business development and sales efforts.

• Proven ability to lead and manage complex marketing projects and content rich campaigns.

• Strategic thinker with a data driven mindset and the ability to target and pursue high level objectives.

• Experienced in building, supporting, and managing resources to enhance marketing efforts

• Experienced in digital and product marketing

• Website management proficiency

• Proficient with social media tools such as Facebook, Twitter, LinkedIn, YouTube, Yelp.

Tasks, Duties and Responsibilities

1. Interact with physicians, employees and clients in a positive manner consistent with the mission and values

of Bako Diagnostics.

2. Create, Plan, Develop, Implement, and Measure the success of creative marketing strategies that drive

tremendous growth for the company; believing that big wins come from big ideas

3. Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other

functions of the organization. Lead and grow a creative, forward thinking marketing team.

4. Develop a deep understanding of Podiatry and Dermatology practice economics, laboratory standards and

preferences.

5. Create highly-effective promotional/educational materials, exhibits, and digital marketing programs;

Experiment and test new channels and techniques within the digital space. Create and manage website

content

6. Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels with the other

functions of the organization. Lead and grow a creative, forward thinking marketing team.

7. Coordinate the appearance of all Organization print and electronic materials including letterhead, use of

logo, brochures, journals etc. Create long-term strategies for content creators to maximize brand awareness

and sales.

8. Partner with department leaders to develop strategic campaigns, lead generation, conferences, and

marketing events. Partner with VP of Corporate & Professional Relations to coordinate all trade events

and engage in clinical and marketing discussions with clinicians and association organizers. This will

include managing exhibit space, managing lecture opportunities, and managing special promotional

Docusign Envelope ID: 5E577ADA-4D82-4BAF-ADC8-9E18524CAD2B

events/dinners.

9. Ensure articulation of Organization’s desired image and position, assure consistent communication of

image and position throughout the organization, and externally. Manage corporate communications and

brand expansion. Manage social networking strategies i.e. Facebook, LinkedIn, YouTube, Instagram,

Twitter etc.

10. Regularly coordinate/oversee relevant market research and lead other projects as assigned.

11. Recommend and achieve short and long-term marketing goals and objectives.

12. Develop short and long-term plans and budgets for the Marketing team, monitor progress, assure

adherence, and evaluate performance.

13. Develop and maintain relationships with external agencies, vendors, and external partners to help execute

initiatives on-time and within budget to ensure high quality and cost-efficient results. Work with

colleagues to develop and maintain a strategic perspective based on marketplace and client needs and

satisfaction. Track competitor strategies, product development efforts, and overall industry trends and

develop strategies as appropriate.

14. Provide leadership, guidance and direction to marketing team of direct reports. Execute supervisory

responsibilities in accordance with the organization's policies and applicable laws. In conjunction with

Human Resources, responsibilities include interviewing, hiring, and training employees; planning,

assigning, and directing work; appraising performance; coaching employees; addressing issues, removing

barriers and resolving problems for team enablement.

15. Build and maintain a high-performance culture. Promote and foster a cohesive team environment.

Working Conditions

General office work environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to

successfully perform the essential functions of this job. Reasonable accommodations may be made to enable

individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job

include close vision, depth perception and ability to adjust focus. While performing the duties of this job, the

employee is regularly required to sit and talk or hear. The employee is frequently required to use hands and

reach with hands and arms. The employee is occasionally required to stand and walk.

Positions Supervised

Marketing Team Members as assigned

Requirements listed are representative of minimum levels of knowledge, skills, and/or abilities. This position

description is not meant to imply that these are the only duties to be performed by the employee occupying this

position. Employees will be required to follow any other job-related instructions and to perform any other job

duties requested by the supervisor.

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